After Northwestern University published findings from a study linking eggs to an increased risk of cardiovascular disease, the American Egg Board (AEB) conducted market research on consumers’ intent to eat eggs.  Key findings are below:

• Three-fourths of Americans (77%) say they are not limiting eating eggs due to health concerns, while 78% are not concerned about the impact of eggs on their health.
• 25% of consumers reported seeing eggs in recent news
  • Of those, 82% said the news was about health information
• Of those who reported seeing the egg news
  • 56% said it had no impact
  • 27% said it actually had a positive impact
  • 17% said it had a negative impact
• The 17% who said the news had a negative impact were more likely to be infrequent egg-eaters (less than weekly)

Overall, most Americans agree that eggs are safe to eat (82%), which is a slight increase from April 2018 (78%).