April 4, 2019
After Northwestern University published findings from a study linking eggs to an increased risk of cardiovascular disease, the American Egg Board (AEB) conducted market research on consumers’ intent to eat eggs. Key findings are below:
- Three-fourths of Americans (77%) say they are not limiting eating eggs due to health concerns, while 78% are not concerned about the impact of eggs on their health.
- 25% of consumers reported seeing eggs in recent news
- Of those, 82% said the news was about health information
- Of those who reported seeing the egg news
- 56% said it had no impact
- 27% said it actually had a positive impact
- 17% said it had a negative impact
- The 17% who said the news had a negative impact were more likely to be infrequent egg-eaters (less than weekly)
Overall, most Americans agree that eggs are safe to eat (82%), which is a slight increase from April 2018 (78%).